Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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June Learn how and when to remove this template message. Joyce’s Finnegans Wake like Shakespeare’s King Lear is one of the texts which McLuhan frequently uses throughout the book in order to weave together the various strands of his argument. A Guide to the Information Millennium.

It popularized the term global village[1] which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy[2] which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books. Learn how and when to remove these template messages. gqlaxis

This article contains too many or too-lengthy quotations for an encyclopedic entry. Please help improve it or discuss these issues on the talk page. By using this site, you agree to the Terms of Use and Privacy Policy. Print is the technology of individualism. From Wikipedia, the free encyclopedia.

Die Gutenberg-Galaxis : Die Entstehung des typographischen Menschen

According to McLuhan, the invention of movable type greatly accelerated, intensified, and ultimately enabled cultural and cognitive changes that had already been taking place since the invention and implementation of the alphabet, by which McLuhan means phonemic orthography.

This article relies too much on references to primary sources. McLuhan himself suggests that the last section of his book might play the major role of being the first section:. Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the single “point of view”. It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies.

Given the clue of “hand-writing” that terminates the “oral phase” one expects “printing” to terminate the manuscript phase and the “electrifying” to bring an end to the Gutenberg era.

Ong wrote a highly favorable review of this new book in America. Gutenbsrg Internet did not exist then. And as our senses have gone outside us, Big Brother goes inside. If you like that page, buy the book. Instead of tending towards a vast Alexandrian library the world has become a computeran electronic brain, exactly as an infantile piece of science fiction.


Marshall McLuhan: Gutenberg-galaxis by Melinda Kádár on Prezi

Consider transferring direct quotations to Wikiquote. It seems to me a book that somebody should have written a century ago. In this passage [Ivins] not only notes the ingraining of lineal, sequential habits, but, even more yutenberg, points galxis the visual homogenizing of experience of print culture, and the relegation of auditory and other sensuous complexity to the background. The invention of movable type was the decisive moment in the change from a culture in which all the senses partook gutenbfrg a common interplay to a tyranny of the visual.

For the break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

University of Toronto Press. According to McLuhan’s son Eric McLuhanhis father, a Wake scholar and a close friend of Lewis, likely discussed the concept with Lewis during their association, but there is no evidence that he got the idea or the phrasing from either; McLuhan is generally credited as having coined the term.

Print raises the visual features of alphabet to highest intensity of definition. For instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the “end of the book. So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence.

The oral tradition is not dead. Though the World Wide Web was invented thirty years after The Gutenberg Galaxy was published, McLuhan may have coined and certainly popularized the usage of the term ” surfing ” to refer to rapid, irregular and multidirectional movement through a heterogeneous body of documents or knowledge, e. Apparently, McLuhan also had some ideas about how to browse a book.

Thus print carries the individuating power of the phonetic alphabet much further than manuscript culture could ever do. The Making of Typographic Man is a book by Marshall McLuhanin which the author analyzes the effects of mass mediaespecially the printing presson European culture and human consciousness. Print exists by virtue of the static separation of functions and fosters a mentality that gradually resists any but a separative and compartmentalizing or specialist outlook.

Is it not obvious that there are always enough moral problems without also taking a moral stand on technological grounds? Please help improve the article by presenting facts as a neutrally-worded summary with appropriate citations. According to McLuhan, the advent of print technology contributed to and made possible most of the salient trends in the Modern period in the Western world: The last section of the book, “The Galaxy Reconfigured,” deals with the clash of electric and mechanical, or print, technologies, and the reader may find it the best prologue.


Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:. In commenting on the then Soviet Union[17] McLuhan puts “the advertising and PR community” on a par with them in so far that both “are concerned about access to the media and about results. Please improve this by adding secondary or tertiary sources.

Such a large collection of small chapters does fit the picture of a mosaic. The transition from this oral culture takes place when the child is taught to read and write. Associated with this epoch is the Art of memory in Latin Ars Memoriae. Articles lacking reliable references from June All articles lacking reliable references Wikipedia articles with style issues from July All articles with style issues Articles with multiple maintenance issues All articles with unsourced statements Articles with unsourced statements from February If men decided to modify this visual technology by an electric technology, individualism would also be modified.

Figure and ground ” Global village ” Media ecology ” The medium is the message ” Metamedia Tetrad of media effects.

Such is the character of a village, or since electric media, such is also the character of global village. Doing so will reveal a further insight into the purpose of guetnberg own book.

Retrieved from ” https: Throughout Finnegans Wake Joyce specifies the Galzxis of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols.

The main body of the book, part 2, “The Gutenberg Galaxy”, consists of short “chapters”, many of which are just three, two, or even one page s in length. Certainly the Galxxis test can be applied to the Gutenberg Galaxy itself.

In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base.

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