ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of MarketingBCG Matrix of ITC Ltd. V Main Sources: ITC Portal (www. Organizations utilize BCG examination in mark advertising, item administration, portfolio and key administration to help them build up their. Thanks for A2A I strongly believe ITC is a company which has the potential to become a member of top brands of the world(No Indian Brand features in.

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As a result, companies are interested to invest in developing these units further to gain a larger market share and attain a stronger position in the market.

These products have the potential of being positioned as cash cows in the future owing to the industry growth prospects.

Linkage between market share and profitability is questionable. July 29, heartofcodes Leave a comment. A firm may grow the market. BCG Matrix also known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: Strategic forays into emerging high growth markets.

Packaging board — No. Published by Maleah Hughley Modified over 3 years ago. The industry has high potential to grow hence giving the room to the products to grow as well only if the pertinent issues are managed effectively.

There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry. Cash cows are ordered by having substantial relative pieces of the pie being number maybe a couple in the commercial center in a low development advertise, generally where huge changes in pieces of the overall industry are improbable.


These business units or products are cash traps and therefore are not seen as a useful source of earning. Contribution to the triple bottom line- Economic, Environment and social capital. Introduction to Strategic Management Successfully formulate and implement value-creating strategy Based on sustainable competitive advantage To earn. Cashcows are the products that have a high market share in a market that has low growth. Organizations utilize BCG examination in mark advertising, item administration, portfolio and key administration to help them build up their different organizations or items.

Your email address will not be published. Products or Business Units which hold a high market share and are also considered to grow in the future are positioned as Stars.

E-Choupal is a transformational strategy. Strictly private and confidential. Question marks are additionally infrequently alluded to as the issue youngster.

BCG Matrix of ITC

Leave a Reply Cancel reply Your email address will not be published. Registration Forgot your password? Where Marketing Really Begins. Auth with social network: To use this website, you must agree to our Privacy Policyincluding cookie policy. Products or business units of matix company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking the position of a Star or can become a loss-making machine for the company in the future.

ITC InfoTech is a specific worldwide full administration innovation arrangements supplier, drove by Business and Technology Consulting. The small market share obtained by the organization makes the future outlook for the product uncertain, therefore investing iitc such domains is seen as a high-risk decision.

Decreasing market share due to new entrants to the market and the introduction of new ayurvedic products and their growing demand are the main reasons that these business units have become Question Marks.


My presentations Profile Feedback Log out. They have a high relative piece of the overall industry, in a quickly developing commercial center. The stars of ITC are paper board and packaging, Agri business and hotels. These are low growth or low market share products and have very few chances of showing any growth.

BCG Matrix of ITC | BCG Matrix analysis of ITC

Due to this market circumstance, it is important to put noteworthy entireties of cash into stars. Retrieved Octobarfrom www. Amtrix Privacy Policy Feedback. The organization has built up workplaces crosswise over 18 nations, with 10 worldwide improvement focuses and customer engagements in 35 nations.

We think you have liked this presentation. Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or Star category instead.

They are probably going to produce a little measure of gainfulness and some may much convey significant benefits. Commonly they are as yet extending their product offering, venturing into new geographic markets, developing the general market and pulling in first-time shoppers while guarding their piece of the overall industry against forceful contenders.

Stars are the cash cows without bounds.

Learn the BCG Matrix of Nestle and understand different business units which fall under different quadrants.

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